An expert in technology and business innovation, he is author of 'Customer Success', 'Mind the Change', 'Marketing Thinking' and 'Marketing Psychology Behind Profit', as well as editor of the Italian edition of the MIT Sloan books. For ten years, he led Future Thinking, an international innovation acceleration hub of Wunderman-Thompson. Today he is a partner at Retail Hub: he focuses on helping companies find a 'sweet spot' between marketing, technological innovation and emerging business models. A former member of the Scientific Committee of Confindustria, he is a lecturer and tutor at companies and universities such as Imperial College of London and Bocconi University in Milan.