Luca Benedetti, CEO of B2 Labtech, holds a degree in Economics and Management of Innovation Processes earned across Italy, Denmark, and Germany. With extensive experience in the startup and innovation ecosystem, he has contributed to R&D projects between Italian and Chinese companies in the LED sector, in addition to working with KPMG and Deloitte Milan. Under his leadership, B2 Labtech won the 4th edition of "Trentino Startup Valley" and was awarded "Trentino Startup of the Year 2023." Fluent in three languages, he promotes a vision that combines technology, sustainability, and well-being through AI-driven adaptive lighting.